Privacy Policy

1.Information We Collect

We collect information you choose to provide and limited technical information generated when you use this website.

Information you provide may include your name, company, role, email address, telephone number, shipment details, origin and destination, and anything else included in an enquiry.

Technical information may include your IP address, browser and device type, operating system, referring page, pages viewed, access dates and times, and information recorded through cookies or similar technologies.

If you provide information about another person, such as a consignee, colleague or shipment contact, you confirm that you are entitled to share it and have informed that person how it may be used.

2.How We Use Information

We use personal information to:

• respond to enquiries, prepare proposals and communicate with you;
• arrange, coordinate and administer freight and logistics services;
• work with carriers, agents, customs brokers and other service partners;
• operate, protect, troubleshoot and improve our website;
• understand website use and service demand;
• meet legal, regulatory, customs, sanctions and compliance requirements;
• protect our business, customers, partners and legal rights; and
• send service or marketing communications where permitted.

You may opt out of marketing email at any time by contacting us.

3.How We Share Information

We may share information with companies and professionals involved in providing or supporting our services, including carriers, airlines, shipping lines, freight agents, port and terminal operators, customs brokers, warehouse providers, IT and hosting providers, insurers, payment providers and professional advisers.

We may also disclose information where required by a court, regulator, customs authority, law-enforcement body or applicable law, or where disclosure is reasonably necessary to prevent unlawful activity or protect rights, property or safety.

If Better Route or part of its business is sold, merged or reorganised, relevant information may transfer as part of that transaction. We do not sell personal information.

4.Legal Grounds for Processing

Where applicable law requires a legal basis, we process personal information with your consent, to perform a contract or take steps requested before a contract, to comply with legal obligations, or for legitimate business interests that are not overridden by your rights.

Where consent is required for non-essential cookies or similar technology, we will request it before using them.

5.International Transfers

Freight services are international by nature. Your information may therefore be transferred to and processed in the countries where Better Route, its partners, carriers and service providers operate. Where required, we use lawful transfer mechanisms and appropriate safeguards for those transfers.

6.Security

We use reasonable technical and organisational safeguards intended to prevent unauthorised access, disclosure, alteration, misuse or loss of personal information. No internet transmission or electronic storage system is completely secure, and absolute security cannot be guaranteed.

7.Retention

We retain personal information only for as long as reasonably needed for the purposes described here, including providing services, handling enquiries, keeping business records, meeting legal and regulatory obligations, resolving disputes and enforcing agreements. We delete or anonymise information when it is no longer required.

8.Your Rights

Depending on the law that applies to you, you may be entitled to request access to, correction of, deletion of or restriction on your personal information; object to certain processing; request portable data; or withdraw consent. You may also object to direct marketing at any time.

To make a request, email info@betterroute.co. We may ask for information needed to verify your identity and will respond within the period required by applicable law. You may also complain to the relevant data-protection authority.

9.Children’s Privacy

This website is designed for business users and is not directed to children. We do not knowingly collect personal information from anyone under 18. If you believe a child has submitted information to us, please contact us so that we can review and delete it where appropriate.

10.Third-Party Websites

Links from this website may lead to websites operated by others. Better Route does not control those websites or their privacy practices. Please review their privacy notices before providing personal information.

11.Policy Updates

We may revise this policy from time to time. The current version will remain available on this page, with its effective and last-updated dates changed when appropriate.